Have you ever wondered what it takes to be a fashion icon, to embody the essence of luxury and desirability? Gucci, the brand that once made people dream of living larger than life, is a prime example. But the story behind the scenes is far from glamorous.
In the heart of the luxury market, a shift is occurring that has caught the attention of global giants like LVMH. The European behemoth, which owns iconic brands from Louis Vuitton to Tiffany, is facing a curious challenge as Chinese consumers, traditionally the world's largest spenders on luxury items, seem to have curbed their splurging habits. What does this signify for the luxury sector?