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Have you ever wondered why, in an era where we are more connected than ever before, division and polarisation seem to be at an all-time high? The question is not just a philosophical musing but a critical inquiry into the fabric of our society. Social media, often hailed as the great connector, may actually be the unseen force driving us apart.
We've all heard about online filter bubbles: algorithms feed us content aligned with our views, sheltering us from dissenting opinions. But is this really the case? Research suggests that the reality is far more complex. In fact, our exposure to diverse opinions is more prevalent online than in our real-life interactions. So, if not filter bubbles, what is driving the divide?
Our brains, shaped by evolution to ensure survival within a tribe, are not designed to handle the vast amounts of disagreement encountered on social media. This constant clash of opinions without the familiar social glue that binds us in real life leads to a process called social sorting. We inadvertently categorise people into teams, making it less likely to consider their viewpoints and more likely to believe negative information about them.
Online, our individuality is condensed into opposing and mutually exclusive identities, simplifying and distorting disagreements about societal management. This reductionism often leads to the perception that those on the other side are actively malicious, further dissolving the social glue that underpins our democracies.
Awareness of social media's effects on our brain is crucial. Instead of trying to change the world, we can start by examining ourselves and our beliefs. One potential solution is a return to smaller online communities, which mirror real-life interactions more closely and foster a sense of culture and belonging.
Organisations like Ground News are working to make media biases transparent, offering tools to help us think critically about the information we consume. By comparing different outlets and understanding the context of the information, we can gain a clearer, less stressful view of the world.
In conclusion, while social media has connected us in unprecedented ways, it has also brought about challenges we never anticipated. By understanding its effects and taking steps to mitigate them, we can hope to bridge the divides and find common ground in this digital age. Are you ready to take a step back and see the bigger picture?
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