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Are you aware that the entertainment industry is on the brink of a new revolution, driven not by creative innovation, but by the encroachment of artificial intelligence? This summer, Hollywood has been gripped by a fresh wave of strikes, this time involving game voice actors and motion capture performers. The heart of their protest? The very real threat AI poses to their careers.
On Thursday, a group of determined professionals gathered in front of Warner Brothers game studios, holding their first picket. Their message was clear: AI is not just a competitor, but a danger to their livelihoods. Duncan Crabtree-Ison, the chief negotiator at SAG-AFTRA, is leading the charge, striving to secure protections for all members, not just a select few. "It's unacceptable," he declares, emphasizing that everyone deserves protection from the abusive use of AI.
This strike follows failed labor negotiations with game developers, centered on AI protections. The gaming industry's use of motion capture actors' likenesses in AI systems without adequate recognition or compensation has become a sticking point. Take Andy Norris, for instance, who performed movements for major games, including the main antagonist in Diablo 4 and the model for most female characters in Immortals of Avium. His work is隐匿 behind the digital veil, uncredited and unacknowledged.
Analysts predict that major publishers like Electronic Arts and Take 2 will likely weather the strike's impact due to their robust in-house studios and lengthy game development cycles. However, the issue at hand is far from resolved. The entertainment industry must confront the reality that AI's influence is rapidly expanding, and it's not just about voice acting or motion capture.
There is a glimmer of hope on the horizon. The "No Fakes Act," a bipartisan bill in Congress, aims to make it illegal to create AI replicas of someone's likeness and voice without their permission. This bill has garnered support from SAG-AFTRA, the Motion Picture Association, the Recording Academy, and Disney. Global figures, from Taylor Swift to Vice President Kamala Harris, have recognized AI as an urgent policy issue.
As we witness this new strike wave, we must ask ourselves: Are we prepared to protect the human element in an increasingly digital world? The fight against AI in Hollywood is not just about jobs; it's about the essence of creativity and the future of the entertainment industry. Stay tuned.
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