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The fashion industry, a behemoth of consumerism, has been under scrutiny for its environmental impact. Fast fashion, in particular, has generated nearly 2 million tons of waste last year, with over 90% of garments ending up in landfills. The Earth organization's findings have prompted the industry to seek innovative solutions. Enter Unmade, a London-based software firm that's transforming the way we produce and consume fashion.
How can we shift from mass-producing millions of items to a more sustainable model? Unmade has the answer. This groundbreaking software allows buyers to specify and order garments as they need them, on demand. With clients like Decathlon and a recent acquisition by the high-tech apparel giant, Unmade is leading the charge in sustainable fashion.
Hal Watts, CEO of Unmade, joins us to discuss the future of fashion technology. "We connect brands and retailers with factories, enabling a more efficient connection between customer demand and manufacturing," he explains. This rapid response to customer preferences reduces waste and allows for personalization and customization, leading to products that consumers cherish for longer.
The ability to personalize garments is intriguing. Imagine designing a t-shirt with your favorite logo or character. But how does Unmade keep costs low without sacrificing quality? "We're leveraging the efficiencies of mass production while using technology and automation to reduce manual processes," Hal says. This balance allows for smaller volume production without the traditionally high costs associated with it.
Fast fashion's affordability often comes at the cost of quality. However, Unmade is committed to changing that narrative. "Quality is key," Hal asserts. "Producing throwaway fashion is not the way forward. Our focus is on making the supply chain fast and efficient, not on producing low-quality products." By embracing the efficiency of fast fashion models and applying it to high-quality production, Unmade is setting a new standard for the industry.
As we look to the future of fashion, it's clear that sustainability and personalization are not just trends but necessities. Unmade's on-demand model offers a promising solution to the waste crisis, providing consumers with garments they truly want and cherish. The fashion industry is evolving, and with companies like Unmade leading the way, we can look forward to a more sustainable and customer-centric future.
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