In the simmering heat of summer 1997, a full-page advertisement unfolded across the pages of The New York Times, a message from the Global Climate Coalition that carried a chilling warning. The US's adoption of the Kyoto Protocol, the ad proclaimed, would spell economic doom. Yet beneath the cheerful visage of children, lay a more sinister campaign—a multimillion-dollar misinformation fest, bankrolled by some of the world's most influential corporations.