In June, Apple teased the world with its upcoming AI products, promising a blend of powerful intelligence and robust privacy. This week, portions of the service, branded as "Apple intelligence," are rolling out to beta testers. However, a recent research paper from the tech giant has revealed a surprising choice that could shake up the AI chip market.
Marketing in the tech industry is a high-stakes game, with companies projected to spend a staggering $4.7 trillion by 2025 to catch our attention. From catchy slogans to sleek logos, every penny is spent with one goal in mind: to convince us to open our wallets. But amidst the glitz and the glamour, a question lingers: why do these brands often opt for naming schemes that leave us more puzzled than persuaded?