Imagine you're at the helm of a burgeoning smartphone company, poised to take on the giants. Your first phone is a hit in Europe and Asia, but the United States remains elusive. The iPhone's dominant 50% market share and its stranglehold on teenagers pose a formidable challenge. How do you break through in a market so saturated with brand loyalty?
The automotive industry stands at a crossroads, grappling with the shift from internal combustion engines to battery electric vehicles (BEVs). This transition is not just a change in technology but a complete transformation of the market, driven by environmental agendas and consumer behavior. Let's dive into the challenges and opportunities this presents.