What is food? Why is everyone always taking photos of their meals, and how come there are so many free samples these days? If people in Africa are starving, why don't they just go to the grocery store? These questions might seem unrelated, but they all lead to a deeper inquiry into the world of consumerism and the oddities we encounter daily.
Marketing in the tech industry is a high-stakes game, with companies projected to spend a staggering $4.7 trillion by 2025 to catch our attention. From catchy slogans to sleek logos, every penny is spent with one goal in mind: to convince us to open our wallets. But amidst the glitz and the glamour, a question lingers: why do these brands often opt for naming schemes that leave us more puzzled than persuaded?