Marketing in the tech industry is a high-stakes game, with companies projected to spend a staggering $4.7 trillion by 2025 to catch our attention. From catchy slogans to sleek logos, every penny is spent with one goal in mind: to convince us to open our wallets. But amidst the glitz and the glamour, a question lingers: why do these brands often opt for naming schemes that leave us more puzzled than persuaded?