In the heart of Regional Victoria, a silent crisis looms, one that's about to make a loud statement. The switch-off of the Time network's Free To Air television signal in the town of Mildura is not just a local event; it's acanary in the coalmine for Australia's television industry. This move, affecting 70,000 people, is a stark reminder of the financial quagmire that has gripped the industry, driven by falling advertising revenues, rising costs, and an ever-widening loss margin.