In the wake of a tumultuous month, Boeing has steering its aircraft towards a fresh horizon with the appointment of Kelly Ortberg as its new president and CEO. This decision, arriving after a meticulous search, tasks Ortberg with the monumental challenge of rejuvenating the beleaguered plane maker.
The aviation industry is no stranger to turbulence, and Boeing's recent journey has been particularly stormy. Amidst the fanfare of this week's aviation showcase at Farnborough, the American aircraft manufacturer is grappling with a crisis that seems to deepen with each passing day. As Airbus takes flight ahead, the question looms: Can Boeing lift itself out of this tailspin?
In the vast landscape of the American automotive market, pickup trucks reign supreme, with the F-150, Silverado, Sierra, Ram, and others sitting atop the sales leaderboard. But in the midsize truck segment, Toyota's Tacoma stands out as a champion, outshining its rivals with a blend of consistency, reputation, and strategic design. How did Toyota win this market, and is it at risk of losing its lead? Let's dive into the story of the Tacoma's rise to dominance.