In an era dominated by convenience and consumerism, two adventurers, Greg and Mitch, embarked on an extraordinary journey to challenge their dependence on modern luxuries. This isn't just a story about giving up vices; it's a quest to explore the environmental impact of our daily indulgences and to seek sustainable alternatives.
The fashion industry, a behemoth of consumerism, has been under scrutiny for its environmental impact. Fast fashion, in particular, has generated nearly 2 million tons of waste last year, with over 90% of garments ending up in landfills. The Earth organization's findings have prompted the industry to seek innovative solutions. Enter Unmade, a London-based software firm that's transforming the way we produce and consume fashion.