The tech industry, once a beacon of innovation and job security, is undergoing a remarkable transformation. Remember the days when working for giants like Google was a symbol of prestige, offering an array of perks from free food to Wi-Fi enabled shuttles? Those memories seem almost quaint now, as the industry faces a wave of layoffs and a reevaluation of its once untarnished image.
Marketing in the tech industry is a high-stakes game, with companies projected to spend a staggering $4.7 trillion by 2025 to catch our attention. From catchy slogans to sleek logos, every penny is spent with one goal in mind: to convince us to open our wallets. But amidst the glitz and the glamour, a question lingers: why do these brands often opt for naming schemes that leave us more puzzled than persuaded?