The Rise and Fall of Victoria's Secret: A Tale of Transformation and Triumph

In the world of retail, few brands have captured the imagination quite like Victoria's Secret. Once a beacon of innovation in the lingerie industry, the company revolutionized the way women (and men) perceived underwear. But like a soap opera plotline, its journey has been filled with dramatic twists and turns. How did a brand that once dominated the market end up on such a tumultuous path? Let's dive into the story of Victoria's Secret, a brand that soared to the heights of success only to face a challenging decline.